Organizations rely on their marketing managers to jumpstart their online success. Aside from allocating budgets for campaigns, managers also have to make sure their activities garner returns on investment (ROIs) and increase their companies’ profitability. And those who want to make the most out of their well-developed campaigns can find value in domain data from sources like WHOIS Database Download and API.
A database offers a lot of room for customization and correlation. When accessed in шеы raw form from CSV or MySQL files, WHOIS data can be filtered by using specific conditions or more easily contextualized with other data sources for statistical analysis using highly customized methods. The said sources might include DNS records and IP geolocation points. In contrast, accessing WHOIS data through an API might be the preferred course of action when the information is meant to be used in a more standardized manner. Either way, let’s take a look at the use cases for marketing professionals.
Domain Data Use Cases for Marketing Managers
WHOIS Database Download and API are great sources to find out all about the owners of domains of interest. Professionals from various industries use them in different ways, the following five of which are relevant to marketing teams:
1. Identify and Connect with Buyers and Sellers
In the digital realm, conventional research techniques are no longer sufficient to craft innovative marketing strategies or to improve them. Digital marketing calls for superior identification of consumers to help companies stay ahead of the competition.
Access to a WHOIS database can help marketers obtain domain ownership records to gather relevant contact and other details, making it easier for them to connect with potential buyers and sellers alike.
2. Gain Insights into Domains for Expansion
Organizations keen on expanding their business often rely on their marketing departments to come up with strategies to promote new ventures. Usually, that requires acquiring new domains to serve as homes for their latest products or services.
Finding domains that match business requirements is doable with the help of WHOIS Database Download. Once marketers identify the domains they want to use, they can quickly check if these are available for registration. If they’re not, with ownership data on domains of interest on hand, marketers can then determine who they can contact for sale negotiations.
3. Enrich Content Marketing Strategies
Content marketing is one of the most effective strategies that marketers use to gain their target markets’ attention. Then again, sometimes, no matter how good their content is, hosting it on a non-authoritative domain can waste all marketing efforts. Thus, digital marketers need ways to gauge the authority of the domain they’re using.
As part of this, it’s often said that older domains are more authoritative. A WHOIS database can tell you how old any registered domain is. It’s like a one-stop-shop if you want to get a list of all aged (and therefore more authoritative with all other factors being equal) domains that would match your business requirements.
4. Monitor Competitor Movement
Competitor analysis is one of the marketing manager’s tasks. With it, the manager learns about the latest market happenings—seeing what the competitors do to identify opportunities that you have yet to explore.
WHOIS Database Download can reveal all of the domains competitors use. Sometimes, new registrations can indicate new business activities such as market expansions, upcoming product launches, and more.
5. Combat Cyber Threats
While cybersecurity isn’t a primary concern for most marketers, a tarnished reputation due to a cyber attack can negatively affect a company’s promotion efforts. After all, an impacted organization is bound to lose the trust of its partners and customers.
Digital marketers thus need to contribute to keeping their organizations’ reputation intact. One way to do that is to ensure that phishers don’t abuse their trademarks in attacks. A WHOIS database lets them check for copycat domains that get used in malicious campaigns. They can then report these to the authorities for blocking or takedown.
The online business landscape is becoming more competitive by the day, and marketers need to ramp up their strategies to stay in the game. They can readily do so with the help of domain data from solutions like WHOIS Database Download and API.
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